The Inspiration for Agile Marketing

From the original Manifesto for Agile Software Development published by the developers back in 2001.

Marketing To Intent

When you’re watching TV at home what you intend to watch is interrupted by ads. The ads are displayed to you while your sitting down and the usual escape is to change the channel.

Continue Reading

It’s Just A Button

Should the website be light blue or dark blue? Should it read, “Serving our clients since 1982” or “Dedicated to our clients since 1982”? Should it use this picture or that picture?

Continue Reading

Use The Language Of The Buyer

Years ago I was sitting in a conference room with a group of consultants (fun right?). The problem was that clients were getting confused by the names of the sections in a tool the firm wanted to sell.

Continue Reading

Simplicity Means More Revenue

In a survey by CEB of more than 7,000 consumers and interviews with 200 marketing executives across consumer brands and industries, there was one key to success found: decision simplicity.

Continue Reading

It’s Not Rocket Science

Google Places Stops Borrowing Reviews

If you’ve noticed a drop in the number of reviews your business has on Google Places, you’re not alone. Just a few weeks ago, after complaints by review sites such as Yelp and TripAdvisor, Google has started to link to the original source of the reviews after mixing in the reviews of 3rd party sites with those that were original to Google Places.

Continue Reading

Brief Review Of Off Page SEO

Off Page SEO is things that are not on your website, but still help your website rank higher. This is opposed to On Page SEO techniques such as using proper page titles, H1 tags and Search Engine Friendly URLs.

Continue Reading