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Average Wedding Costs

cost of wedding infographic

Average wedding costs infographic by www.jjsuspenders.com

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The Inspiration for Agile Marketing

From the original Manifesto for Agile Software Development published by the developers back in 2001.

Marketing To Intent

When you’re watching TV at home what you intend to watch is interrupted by ads. The ads are displayed to you while your sitting down and the usual escape is to change the channel.

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It’s Just A Button

Should the website be light blue or dark blue? Should it read, “Serving our clients since 1982” or “Dedicated to our clients since 1982”? Should it use this picture or that picture?

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Use The Language Of The Buyer

Years ago I was sitting in a conference room with a group of consultants (fun right?). The problem was that clients were getting confused by the names of the sections in a tool the firm wanted to sell.

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Simplicity Means More Revenue

In a survey by CEB of more than 7,000 consumers and interviews with 200 marketing executives across consumer brands and industries, there was one key to success found: decision simplicity.

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It’s Not Rocket Science